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Incca's Intuition- State of Fashion

The Global Fashion Economy generated $2.5 trillion in global annual revenues before the pandemic and is expected to grow predominantly because of online sales.

Closer to home, the Indian online fashion is poised to grow to $43 Billion by 2025.

We decipher the top factors driving this growth.

1) The battle of Fast v.s. Slow Fashion

2) A balance of revenue and social responsibility

3) Encouragement for Independent labels

4) Emergence of a consumer-led, creator economy

5) Better logistics especially post-purchase



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