Incca's Intuition- State of Fashion

The Global Fashion Economy generated $2.5 trillion in global annual revenues before the pandemic and is expected to grow predominantly because of online sales.


Closer to home, the Indian online fashion is poised to grow to $43 Billion by 2025.





We decipher the top factors driving this growth.


1) The battle of Fast v.s. Slow Fashion


2) A balance of revenue and social responsibility


3) Encouragement for Independent labels


4) Emergence of a consumer-led, creator economy


5) Better logistics especially post-purchase


Data sources: @mckinseyindia@inc42.media



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