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Episode 4 | The Catalyst With Kanchi Dheer | Ethical PR in the Digital Age feat. Manini Mehrotra

With the plethora of platforms and ways to reach customers and stakeholders, how do we tell stories that are steeped in truth and leverage partners and influencers who can help you shape that story?

In this episode, Kanchi speaks with Senior Manager of Marketing & Communications at Nykaa, Manini Mehrotra Bhalla on what it takes to tell authentic stories about you and your business.

With over 13 years of experience across the PR, communications and media sales industry, under her belt, Manini started her career with leading television networks, including NDTV and Sony Entertainment Television. She then moved on to pursue her calling in the field of public relations and communications for fashion and luxury brands. Manini is currently the Senior Manager of Marketing & Communications at Nykaa, one of India’s leading beauty & fashion destinations. There she’s responsible for Influencer marketing, consumer and lifestyle PR for Nykaa Beauty & Kay Beauty.

Check out the episode on your favourite podcast app. Subscribe on

About The Catalyst With Kanchi Dheer

Our podcast features change-makers and leaders to talk about what the future of business ecosystems looks like. Kanchi will talk to those that intend to change the way the world-at-large functions.



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